For the first time in history, companies have the ability to have conversations with their customers and not just talk at them. Tools such as Facebook, Twitter and Ning allow them to join in on the conversations. The conversations are going on, however, companies are often hesitant and scared to participate. It is a new way of interacting with their customers. Questions arise such as: Will they talk back? What if I am rejected? Will they like me?
These questions sound familiar?
These are the same questions a single guy may ask when wanting to pick-up a girl. Think about companies as a single guy on the prowl for a girl at a bar. The same steps in The Art of the Pick-up can be applied to companies looking to become involved in the social media conversations.
Step 1: Just say ‘hi’. Saying ‘hi’ takes little effort and can yield high rewards. If you hear they are already talking about something you know about such as your products, you already have something in common. Just say hi and introduce yourself.
Step 2: Focus the conversation on them. Ask open-ended questions such as, “What do you like about the product?” What would you want to change?” “Tell me more about yourself.”
Step 3: Ask them to dance or buy them a drink. This is not a necessary step, however, it helps you engage. It is a way for them to learn more about you. You can show off your skills or offer them insights or free offers to your products. If they say ‘yes’ you know there is some interest and they are committed to talk to you longer.
Step 4: The close. The conversation is going well, but eventually it has to end. You must be focused on extracting something out of your interaction with the girl, either her phone-number, a promise for a new meeting or a kiss (aka a sale). This is the most important step to success. Get their number and permission to call them again to continue the conversation.
The secret to success is to not be afraid. It is just a conversation. If you are genuine and follow through with these 4 steps you are sure to find a date!